Is it just me, or didn’t everyone see this coming from miles away?
When I heard the name of William Shatner’s new series, I groaned because of what would happen. Well, sure enough, the Parents Television Council has responded publicly to the name of the new show with a very bold threat.
According to the PTC, if CBS airs the new show, $#*! My Dad Says before 10 p.m. ET, they will respond by launching a major campaign against the advertisers, and challenge the license of any CBS affiliate who runs the show at that time. In their statement, the group stated, CBS intentionally chose to insert an expletive into the actual name of a show, and, despite its claim that the word will be bleeped, it is just CBS’ latest demonstration of its contempt for families and the public. There are an infinite number of alternatives that CBS could have chosen but its desire to shock and offend is crystal clear in this decision.
In a statement responding to the PTC, CBS said, The program is inspired by the wildly popular Twitter phenomenon, which now has more than 1.5 million followers and also has spawned a bestselling book of the same name. It will in no way be indecent and will adhere to all CBS standards. Parents who choose to do so will find the show can easily be blocked using their V Chip.
Frankly, I can’t see what all the fuss is about. Yes, CBS is naming the show with the expletive bleeped out by symbols, but isn’t that how, as my favorite civics teacher called them colorful metaphors, have been dealt with in print over the years? While, as a parent, I may not like the option they took, they did take action involving the first word of the name.
This is one case that the PTC needs to step back, take a walk around the block, get themselves a glass of iced tea or a soft drink, and really think about this one. Frankly, I think they have totally jumped the gun on this show. All that has been seen of it is a pilot and no one knows beyond that what will be said in the dialogue.
If the PTC had waited till the show took the air, and if at that time, felt the show merited their action, that would have been understandable. Jumping the gun and attacking a show even before it first airs does nothing but hurt the PTC’s credibility. Furthermore, if the show comes on the air and there are no offensive parts, it will make the group look like a bunch of Chicken Littles, despite all of the spin that will be attempted, saying that their move prevented CBS from making it worse.
Only time will tell what is going to happen in this situation.