Super Bowl XLV is now history, with the fans of the winners now rejoicing and rubbing the noses of the fans of the losers in the results.
However, there is one contest from Super Sunday that is still being talked about as much as the game itself, specifically the annual battle of the Super Bowl ads during the broadcast.
Over the years, science-fiction has been a part of this annual festival of head bashing and end zone-running mayhem, and this year was no exception. This year, not only were science-fiction and fantasy movies advertised during the broadcast, but in some cases, they were part of the ads for other products.
Among the ads for upcoming movies in the year, the one that seems to be getting the most buzz is “Pirates of the Caribbean 4: On Stranger Tides.” The latest chapter in the adventures of Capt. Jack Sparrow seems to have gathered the most interest from viewers, at least (at the time of this writing) according to fans votes at FoxSports.com's site where the ads are available for review and voting.
Among the other movies that had ads during the game's broadcast were Disney's “Mars Needs Moms,” a CGI animated science-fiction film, “Battle Los Angeles” which presented a very heavily action-packed ad, and the upcoming western/science-fiction film, “Cowboys and Aliens” starring Harrison Ford and Daniel Craig. There was also the television premiere of a trailer for the upcoming Captain America movie that looks promising.
Folks were also treated to a very short peek at the movie “Super 8” coming this year from Steven Spielberg and J. J. Abrams. The trailer didn't reveal much, but teaser trailers never do. However, I have to admit that the trailer is very intriguing and should get interest in the film even higher as the release date approaches, and in discussions around the watercooler on Monday.
One thing that caught my attention was the ads which featured product placement, and while the Bud Light ad on that subject while a good one, that's not what I'm talking about here. I'm referring to two ads that not only advertised a product, but featured characters from movies, much like the fast food tie-in ads do close to release dates.
The first one was the ad for Chevy Camaro, which featured an appearance by Bumble Bee from the Transformers movies. When a fellow in a fox costume hits the yellow Camaro, it transforms to the robot who levels some Transformers justice to the offender.
The other one was one that leaked to the Internet before the game, but was still one of the best of the evening. Of course, I'm talking about the Volkswagen ad featuring the little Darth Vader.
That one was, in this writer's opinion, one of the best of the night over all.
Which of the ads featuring science-fiction and fantasy were your favorite? Let me hear from you!
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