
"V" and "FlashForward" aren't necessarily seeing too much competition, but fans of the two new ABC genre shows are preferring to record and watch episodes later.
The two were among the top 10 shows with the biggest timeshifted audiences, according to a new report by Advertising Age. "V" was the bigger of the two, earning 3.6 million new viewers from DVR watchers followed by "FlashForward" with 3.1 million new viewers. "V" was topped only by "House," which added 5 million viewers for Fox, along with "Grey's Anatomy" on ABC, "The Office" on NBC, "NCIS" on CBS and "The Mentalist" on CBS.
While having such a large following through DVR might be good to help establish a show's viewership base, it doesn't necessarily mean that these two freshman dramas are safe. Advertisers don't want to pay for commercial time on shows if they feel audiences aren't watching their commercials, something viewers typically don't do when they watch television shows on timeshifting devices such as DVRs.
But having an additional 3 million to 4 million viewers means there is potential that this audience could be added to the live viewing base, thus still at least keep shows like "V" and "FlashForward" on its network radar.
Of the top 11 timeshifted shows, all of them had at least 3 million additional viewers, and only two of them were new dramas -- ABC's genre shows. Other new programs that also were timeshifted heavily, like "Glee" on Fox and "Modern Family" on ABC, had around 2.5 million additional viewers.
"Fringe," which has been placed on Thursdays in the midst of a tough schedule by Fox, did not make the list of the top timeshifted shows. However, the trade publication said shows with typically younger audiences tend to timeshift more, and noted that Fox had four programs that made the cut, even though it didn't reveal which four they were.
For the complete listing and breakdown by AdAge, click here.
About the Author:
Michael Hinman is the founder and site coordinator for Airlock Alpha and the entire BlipNetwork. He owns Quantum Global Media Inc., the parent corporation of the BlipNetwork. He's a print journalist by day, and lives in Tampa, Fla.