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Marvel, CafePress Team Up For Unique Merchandise

‘Iron Man 3’ is first, but Thor, Captain America coming soon


Marvel Entertainment and online personalized product retailer CafePress are teaming together to offer Marvel-branded goods to fans through a series of new e-commerce portals.

The first portal, launched in conjunction with “Iron Man 3,” is already active. The custom printing and one-off merchandise specialist plans to launch additional portal with branded items in the future for other Marvel characters, including Spider-Man, Thor, Captain America, the Avengers and the X-Men, according to a release.

Marvel itself, of course, already offers a number of products through its Marvel Store which features a variety of superhero-themed products. In fact, some of the prices there may actually be cheaper than what CafePress is offering, at least in a quick comparison by Airlock Alpha.

So why CafePress then? The chief executive officer of the company, Bob Marino, says it’s because the items his company offers is unique. CafePress allows a great amount of customization of its products. For example, fans can purchase an Iron Man T-shirt from the Marvel Store, but may not be able to get that same graphic on a coffee mug or iPhone case — something that CafePress can deliver.

The “Iron Man 3” CafePress portal site can be found here. Portals supporting the upcoming releases of “Thor: The Dark World” and “Captain America; The Winter Soldier” will launch Nov. 8 of this year and April 4, 2014 respectively in conjunction with the release dates of those films.

“Iron Man 3,” which opened in the beginning of May, has earned $367.4 million domestically through last weekend.

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