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Super Bowl Becomes Instant Advertisement For ‘Revolution’

Unplanned blackout at stadium gives NBC a boost

The whole world is watching the Super Bowl. And even though the American broadcast of it was on CBS this year, it was impossible for the network to not imply advertisement of a show on its competitor. You know, “Revolution”? Remember it?

The lights went out at the Super Bowl for more than 30 minutes Sunday, and NBC jumped at the chance of comparing what was happening in real life to the power-losing concept behind “Revolution.”

“If only the stadium had one of these,” NBC said in its official “Revolution” Twitter account shortly after the blackout, displaying an image of a locket flash drive that seems to provide power to items that are otherwise inoperable because of the blackout.

Earlier, the network had tweeted “Just a taste of what’s to come on March 25,” alluding to the return date of “Revolution” on NBC’s schedule after a lengthy mid-season hiatus.

While the hype might be good for “Revolution,” sadly it was limited to just the social media world (and the news outlets that covered it later on). But it is the kind of guerilla marketing that can help put a push behind a new television series.

And “Revolution” might need it. The four-month break has some observers (including us) worried that viewers will not return in March. Through the end of January, “Revolution” is NBC’s top-rated drama with a 5.2 rating/8 share average, according to Fast National overnight ratings from The Nielsen Co. It’s also ranked third among new shows behind only “Vegas” and “Elementary” on CBS.

But ratings had begun to slip for the show in November, just before its break, falling from its 7.1/11 premiere to a 4.6 household rating average in its final month.

However, even a ratings fall might not necessarily mean the end of “Revolution.” Nothing else has come even close to improving the numbers in the Monday at 10 p.m. timeslot, including the new drama “Deception” that premiered to a weak 3.8/6 without “The Voice” as a lead-in, before falling even further to a 2.6 household rating average in the following weeks.

“Revolution” returns March 25, and will air once again following “The Voice” on Monday nights. It stars Billy Burke, Tracy Spiridakos and Giancarlo Esposito.

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Could they be a Rut-ro! Shaggy
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