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Could Decent Ratings Save ‘Mockingbird Lane’?

Episode burn-off for Halloween gives NBC best Friday of season


For a show that is no longer a part of NBC’s 2012-13 schedule, “Mockingbird Lane” sure was halfway impressive in its Halloween airing Friday night.

The dramatic remake of “The Munsters” from “Star Trek: Voyager’s” and “Dead Like Me’s” Bryan Fuller, earned a 3.5 rating/6 share in Fast National overnight ratings from The Nielsen Co., in what was really not much more than a burn off for NBC. The network apparently was not happy with how the project was executed and decided to pass on the series.

But while “Mockingbird Lane” was not too well-received by critics, and finished No. 4 among genre programming on the major networks this past week, it did give NBC its biggest numbers on a Friday night this season … that is until its lead-out “Grimm” aired, which got its best numbers of the season with a 3.8/6.

The strong outing has some speculating that NBC could reconsider its decision to not move forward with “Mockingbird Lane,” but such a move is highly unlikely. But it does give the Peacock some bragging rights, however, that they beat ABC’s struggling “666 Park Avenue,” which is heading straight to destruction.

“Neighbors” continues to be a bit of a surprise under-the-radar cult hit for ABC, however, finishing second this week with “Revolution” pre-empted on NBC. So far this season, of all the people who’ve tuned in to see at least one episode of “Neighbors,” more than 94 percent have returned to watch it each week — staggering numbers for a new show.

“Arrow” also continues to dominate The CW, maintaining its strong audience, as well as its lead as the network’s No. 1 program. It even beat Fox’s “Fringe” this week by 22 percent.

For a look at all how of network television did in the week in ratings, check out our complete report on our sister site, Inside Blip.

Top Network Genre Shows, Week of Oct. 21 — [Audience Loyalty Index rating]

1. (1)    Once Upon a Time (ABC)    5.6/8    [89.5]
2. (-)    Neighbors (ABC)    4.5/7    [94.3]
3. (4)    Grimm (NBC)    3.8/6    [86.8]
4. (-)    Mockingbird Lane (NBC)    3.5/6    [100]
5. (3)    666 Park Avenue (ABC)    3.2/5    [78.3]
6. (5)    Arrow (The CW)    2.2/4    [90.7]
7. (6)    Vampire Diaries (The CW)    1.8/3    [88.9]
7. (-)    Fringe (Fox)    1.8/3    [92.5]
9. (7)    Supernatural (The CW)    1.3/2    [85.0]
10. (7)    Beauty and the Beast (The CW)    1.2/2    [75.0]

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

Data collected from The Nielsen Co., as distributed by Zap2it. GenreNexus tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.

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