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‘Arrow’ Proves The CW Still Has Comic Book Power

PLUS: Strong ‘Arrow’ opening gives ‘Supernatural’ a late boost

The CW has proven major success when it comes to comic book series. And that continues with “Arrow,” the latest installment from the DC Comics universe that is clearly the new ratings leader for the small network.

“Arrow” earned a 2.1 rating/3 share this week, down just 16 percent from its series premiere. While the drop from the first week is double digits, it’s not as large as many drops from highly publicized series premieres, so “Arrow” is already in a good spot.

After two weeks, “Arrow” is averaging a 2.3 household rating, according to Fast National overnight ratings from The Nielsen Co., 155 percent better than what The CW did in the timeslot last year when it aired “One Tree Hill” and the short-lived “H8R.”

Also benefiting from “Arrow” in the lineup is “Supernatural,” which saw a 30 percent boost from its season premiere to move to a 1.3/2. That’s down 13 percent from its high last week, but these are the best numbers “Supernatural” has had in more than two seasons.

“Revolution” continues to go strong for NBC, finishing just behind ABC’s top Sunday program, “Once Upon a Time.” The 5.3/8 is up 8 percent from the previous week, and brings its overall average to a 5.7/9. That’s 36 percent better than what NBC did in the Monday at 10 p.m. timeslot last season with the likes of “Smash” and “The Playboy Club.”

“Revolution,” however, is averaging a 20 percent drop from its series premiere, but looks to be safe for another season if it can maintain a stable audience.

For a look at all how of network television did in the week in ratings, check out our complete report on our sister site, Inside Blip.

Top Network Genre Shows, Week of Oct. 14 — [Audience Loyalty Index rating]

1. (1)    Once Upon a Time (ABC)    5.4/8    [90.1]
2. (2)    Revolution (NBC)    5.3/8    [80.0]
3. (4)    666 Park Avenue (ABC)    3.2/5    [81.2]
4. (5)    Grimm (NBC)    3.1/5    [96.2]
5. (6)    Arrow (The CW)    2.1/3    [92.0]
6. (7)    Vampire Diaries (The CW)    1.7/3    [90.5]
7. (10)    Supernatural (The CW)    1.3/2    [84.4]
7. (8)    Beauty and the Beast (The CW)    1.3/2    [92.5]

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

Data collected from The Nielsen Co., as distributed by Zap2it. GenreNexus tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.

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Could they be a Rut-ro! Shaggy
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