The annual party that welcomed some of television and movie’s biggest celebrities on the red carpet each year will not be back at San Diego Comic-Con next week, but that doesn’t mean Syfy hasn’t put together an exhaustive lineup.
While the cable channel’s panels will focus on returning shows such as “Alphas,” “Being Human” and “Warehouse 13,” the most attention will be aimed at its newest cross-platform series, “Defiance.” That series, a partnership between Syfy and Trion Worlds, is the first time a television series and a massively multiplayer online game will work together.
The “Defiance” bombardment kicks off with the transformation of the restaurant Maryjane’s into the Defiance Cafe — replacing what has been the rebranding to Cafe Diem in the past in honor of the now-cancelled “Eureka.” The themed restaurant will be located in Hard Rock Hotel San Diego, where visitors will not only be able to fill their stomachs, but also have a chance to experience some of the new Defiance game itself. Also, set pieces from the televisions tries will be available, all to help promote both the game and the show, which premiere next April.
“Syfy has never launched a media campaign of this magnitude at Comic-Con, and we defy fans to miss out on Defiance,” Said Michael Engleman, executive vice president of marketing and global brand strategy for Syfy, in a release. “Nearly four years in the making, ‘Defiance’ is a groundbreaking weekly scripted televisions tries and massively multiplayer online game converging to create a singular, interactive and epic story.”
Engleman added that because ComicCon is the largest gathering of “savvy super fans,” they will help push and promote “Defiance” leading up to its premiere next spring.
Syfy will also take over the San Diego Airport, where many convention-goers will arrive, putting in “Defiance” elements everywhere from arrivals and departures to baggage claim and security. On top of that, 1,500 Hertz vehicles will have their Never Lost navigation systems branded for the show, providing some promotion every time a convention-goer is looking for directions.
“Defiance,” however, will not be in one of the larger conference rooms for its Friday panel. Instead, cast and crew will meet fans for the first time in Room 6DE beginning at 6:45 p.m. Scheduled to appear include Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray and Mia Kirshner as well as executive producer Kevin Murphy, Trion Worlds senior vice president of development Nick Beliaeff, Trion Worlds senior producer Rob Hill, and Syfy original content president Mark Stern.
“Warehouse 13,” which will begin its fourth season just days after Comic-Con, will have a 45-minute panel Saturday beginning at 10 a.m. in the larger Ballroom 20. Scheduled to appear there are Eddie McClintock, Joanne Kelly, Saul Rubinek, Allison Scagliotti and showrunner Jack Kenny.
“Alphas” will begin its panel at 2 p.m., but will actually be located next to the San Diego Convention Center at the Hilton Bayfront Hotel. Scheduled to appear there are David Strathairn, Malik Yoba, Ryan Cartwright, Warren Christie, Azita Ghanizada and Laura Mennell.
“Being Human” will take place in the same spot immediately after with Sam Witwer, Meaghan Rath, Sam Huntington and executive producer Anna Fricke.
If you can’t make it to the panels (or the convention itself), Syfy is offering a Facebook viewing party on July 15 that will give visitors a four-hour window to watch videos of the “Defiance” panel at Comic-Con as well as the television show trailer, one-on-one interviews with the cast, and other coverage created by G4. That will be available at both Facebook.com/Defiance or Facebook.com/Syfy.