It’s expected to be a short life at the top, with “Prometheus” on its way to movie theaters and all, but “Snow White & The Huntsman” captured the No. 1 spot at the box office this past weekend, earning $56.2 million.
The film, from director Rupert Sanders, beat predictions that had the opening more in the $40 million range, according to The Numbers. It pushed “Men In Back 3” to second place, which lost only half its opening week audience to finish with $28.1 million, while “The Avengers” moved down a place to third with $20.5 million.
That was a strong second week for “MIB 3,” which brings its two-week total to $111.1 million. However, it’s still a long way from its $270 million budget, at least domestically. “Avengers” has now earned $553 million in its first month in theaters, maintaining its position as the No. 3 biggest box office grosser of all time behind “Avatar” and “Titanic.” Some still expect that film, from director Joss Whedon, could top $600 million domestically when it’s all said and done.
“Battleship” earned just $5.1 million in its third week, bringing its total to a dismal $55.4 million. It has just $5 million more than Sasha Baron Cohen’s “The Dictator,” which was done at a fraction of the budget.
“Dark Shadows” picked up another $3.7 million to bring its 24-day total to $70.7 million. It most certainly will not reach its $150 million budget with the domestic box office, and is already on the full decline before even reaching half that amount.
“The Hunger Games” moved out of the top 10 for the first time since its release, pulling in $1.6 million, and just teetering on the $400 million mark. That film has now earned $398.3 million since it was released two-and-a-half months ago.
The big movie coming up this weekend, and the expected new No. 1, is Ridley Scott’s “Prometheus.” That film, although not necessarily an “Alien” prequel, takes place in the same universe, and reportedly has “strands of DNA” from the original franchise that Scott helped launch.
That big-budget science-fiction/horror film is up against “Madagascar 3: Europe’s Most Wanted,” putting a family film against an obviously adult-oriented film. That’s the first film in the Madagascar series since “Madagascar: Escape 2 Africa” in 2008, which opened with $63.1 million, but fell quickly to earn just $180 million domestically, not much ahead of its $150 million budget.
“Prometheus,” which stars Noomi Rapace, Logan Marshall-Green and Michael Fassbender, won’t have to do “Hunger Games” or even “Avengers”-type numbers to make a profit for Twentieth Century Fox. The film was made for about $150 million, thanks to the use of practical sets and other filming techniques similar to what was used in “Alien” prior to the advent of CGI and virtual sets.