NBC has not found its footing so far this season, so at least expectations are lower for its new show, “Grimm.”
The series, run by former “Angel” executive producer David Greenwalt and consulting producer Jim Kouf, will try and become what might be NBC’s lone hit new series when it debuts Oct. 28. But the odds already are stacked against it — mostly because it’s taking over Fridays, a night NBC last year managed just a 3.0 household rating in Fast National overnight ratings from The Nielsen Co.
Its one saving grace is that NBC is pairing the show up with its cult favorite “Chuck,” which moves from its longtime Monday slot. But even that show has seen better days, last year averaging a 3.1 rating/5 share, losing 22 percent of its audience from the year before.
Friday has not typically been a good night for any network not called CBS, and “Grimm” will have a tough road ahead. The series — which stars David Giuntoli, Russell Hornsby, Bitsie Tulloch and “Caprica’s” Sasha Roiz — bring fairy tales to life by casting the Brothers Grimm as crime profilers for the supernatural, and focusing on the fairy tale intrusion of Portland (where the series is also shot).
It’s not clear why NBC is holding both “Grimm” and “Chuck” another week. The network says it will help give them a Halloween-themed debut, but the premieres have really nothing to do with Halloween, so it’s likely they are just capitalizing on the subject matter of “Grimm” to take a rather spooky approach with its audiences. (Get an inside look at “Grimm”)
No matter what happens, this will be the final season of “Chuck,” no matter how many Subway sandwiches fans buy. And this season will be a departure from the rest of the series, taking Zachary Levi’s team away from the CIA and changing who is the “Intersect.”
NBC has really struggled so far this season. It’s averaging a 3.6/6 after four weeks, down just 5 percent from last year, but keeping it solidly in last place among the Big Four networks. It also has already cancelled two of the three shows that have received the axe so far this year — it’s much-hyped “Playboy Club” series, and the Hank Azaria vehicle “Free Agents.”
“Playboy Club” averaged a 2.8/4 after three episodes, down 36 percent in its timeslot, while “Free Agents” averaged a 2.3/4 in its regular timeslot, down 28 percent in its timeslot.