“Fringe” is back, and so are a few other shows that fans have come to enjoy — even if it’s not a large number of fans.
The fourth season of the cult favorite Fox series earned a 2.1 rating/4 share, according to Fast National overnight ratings from The Nielsen Co. That was 22 percent below what the show earned the year before, but is mostly even with the audiences it earned in April leading to its last season premiere. Some of the higher numbers for “Fringe” came from the fact it began the season on Thursdays last year before moving to Fridays.
“Vampire Diaries,” however, did slip a little bit with a 1.6/3. That’s 16 percent lower than its premiere last week, and brings its average after two weeks to a 1.8/3, just below what it did on Thursdays last year.
That seems to have had a bit of a domino effect on its leadout show “The Secret Circle,” which lost 32 percent of its premiere audience to clock in with a 1.3/2. That’s a 19 percent audience fall-off from “Vampire Diaries,” reversing what was hoped to be a trend from last week when it retained all of its lead-in audience.
Even with the lower numbers, however, “Secret Circle” is still pacing slightly ahead of what The CW did in the Thursday 9 p.m. timeslot the year before.
“Supernatural” is back, and it suffered a bit from having a weak lead-in in the form of “Nikita.” The 1.2/2 premiere is 29 percent lower than how it debuted last year, and is 14 percent below its season average. However, it is in line with what “Supernatural” was earning toward the end of the season last spring.
Top Genre Shows, Week of Sept. 18 — [Audience Loyalty Index rating]
|1. (-)||Fringe (Fox)||2.1/4||[100.0]|
|2. (1)||Vampire Diaries (CW)||1.6/3||[92.1]|
|3. (2)||Secret Circle (CW)||1.3/2||[84.2]|
|4. (-)||Supernatural (CW)||1.2/2||[100.0]|
Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.
Data collected from The Nielsen Co., as distributed by Zap2it. GenreNexus tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.