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Ratings Force Shift In Genre Show Schedule

Yet, some programs like ‘The Event’ still well ahead of last year


Get your last look at a ratings chart like this one, because it won’t be around for long.

Networks have made some tough decisions about genre programming like “The Event” and “Fringe,” either giving them a break from the schedule, or looking for new timeslots.

“Fringe” got the worst from it from Fox after the network said it would move the show from Thursdays to Fridays. That was despite the J.J. Abrams series getting a small rebound this past week to a 3.1 rating/5 share, according to Fast National overnight ratings from The Nielsen Co. Yet its 3.2/5 average is still 18 percent lower than what the Thursday timeslot was doing the year before, which still wasn’t that spectacular for Fox.

“The Event” on NBC is going into a hiatus of sorts. That’s after clocking a 3.6/5 week, pretty much matching its audience for the last three weeks and still remaining NBC’s top show on Mondays. However, it’s a king among the small fry as NBC is behind CBS, ABC and Fox that night.

Yet, “The Event” is still performing better at 9 p.m. than anything NBC had in the spot last year — actually 38 percent better with a 4.4/7 average. In the meantime its two bookends — “Chuck” (3.3/5 average) and “Chase” (3.6/6 average) are below what NBC did in those two timeslots in the 2009-10 season. Even recent below-average ratings for “The Event” are ahead of such shows as “Trauma” and “Heroes” the year before, so that could help it keep life through the end of the season, and possibly beyond.

“Smallville” on The CW came down from its Teri Hatcher high, losing 17 percent of its previous audience to finish with a 1.5/3. That’s slightly below “Smallville’s” season average so far, which remains a small step ahead of last year. “Supernatural” remained flat, matching its series low from the previous week with a 1.3/2. It lost 13 percent of its lead-in from “Smallville,” which is consistent with its average audience erosion throughout the season so far.

Top Genre Shows, Week of Nov. 14 — [Audience Loyalty Index rating]

1. (1)   No Ordinary Family (ABC)    4.3/7    [78.7]
2. (2)   The Event (NBC)    3.6/5    [65.3]
3. (-)   Chuck (NBC)    3.4/5    [93.2]
4. (4)   Fringe (Fox)    3.1/5    [90.6]
5. (5)   Smallville (CW)    1.5/3    [88.9]
6. (6)   Supernatural (CW)    1.3/2    [85.0]

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

Data collected from The Nielsen Co., as distributed by Zap2it. BlipNetwork tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.

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