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Audiences Tuning Out Of ‘The Event’

But believe it or not, it’s still one of NBC’s strongest

NBC has already said good-bye to “Outlaw,” but could “The Event” be next?

The new series starring Jason Ritter, Laura Innes and Blair Underwood, hit a new low for its fourth consecutive week, picking up a 3.9 rating/6 share Monday in Fast National overnight ratings from The Nielsen Co. That was down 15 percent from its previous week, and is nearly 43 percent off its series premiere Sept. 20.

None of that is good for the NBC series, except it’s still the network’s highest-rated Monday show, and is averaging a 5.2/8 in the 9 p.m. timeslot, and is 68 percent better than “Heroes” and “Trauma” in the same slot last year. Before this week’s episode, however, it was 81 percent over the two shows.

“The Event” builds on its “Chuck” lead-in by 58 percent on average, but by only 26 percent this past week, while “The Chase” loses about 23 percent of its “Event” lead-in on average, but experienced only a 15 percent drop this past week.

“Chuck” is heading toward series low area with a 3.1/5 this week, which basically matched what the series did last May on its way to a 3.6/6 average. This year, it’s averaging a 3.3/5 after four episodes, an 8 percent decline already.

NBC seemed to have a strong start to the season, but the network is quickly slipping. Last week it finished in fourth place with a 3.8/6, well behind CBS (7.3/12), ABC (6.7/11) and Fox (4.1/7).

It also lost Monday, averaging a 3.4/5, and already taking up fourth place two days into the week.

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

Data collected from The Nielsen Co., as distributed by Zap2it. BlipNetwork tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.

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Could they be a Rut-ro! Shaggy
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