The curse of NBC continues as it struggles to connect fans with new shows, and this one is a doozy if it doesn’t pick up soon.
“The Event,” the new series starring Jason Ritter, Laura Innes and Blair Underwood, lost 22 percent of its premiere audience Monday, falling to a 5.3 rating/8 share, according to Fast National overnight ratings from The Nielsen Co. Despite the fall, however, “The Event” remains NBC’s strongest Monday program, building on its “Chuck” lead-in by 66 percent and staying ahead of its “The Chase” lead-out by by 36 percent.
However, it didn’t do much for NBC, beating only “Lone Star” on Fox and “Gossip Girl” on The CW. “Lone Star,” by the way, was just cancelled by Fox after just two episodes.
It looks like it will be more of the same for NBC on Monday nights, where last year it averaged a 3.6/6 in overnights, better than only The CW, and 28 percent off the overall Monday average in the 2009-10 season. So far this season, NBC is averaging a 4.6/7, ahead of both Fox and The CW, but just 19 percent below the nightly average.
Fox pulled the plug quickly on “Lone Star,” but will “The Event” suffer the same fate? Not as long as it stabilizes mostly from here. The show is averaging a 6.1/9, doubling the audience both “Heroes” and “Trauma” earned in the timeslot for NBC last year.
“Chuck” lost 9 percent of its season premiere, falling to a 3.2/5. However, its 3.4/5 average is just slightly below last year’s 3.6/6.
Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.
Data collected from The Nielsen Co., as distributed by Zap2it. BlipNetwork tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.