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CBS Interactive Launches New StarTrek.com

New site offers fans a celebration for all aspects of the lucrative franchise


Last year saw a new Star Trek site launched for the 2009 movie directed by J.J. Abrams that was bursting at the seams with marketing material for the new movie.

But now a new site has been launched … one that will encompass the entire 44-year history of the Star Trek franchise.

StarTrek.com offers fans a chance to come together in order to appreciate the franchise as a whole, and features news and features on the latest works while also celebrating shows that have long been off the air and characters that may even have been forgotten.

Star Trek fans deserve a one-stop destination for all their needs,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “This re-launch allows us to bring the entire Star Trek community together in a single place and provide them with the very best in Star Trek news, content and merchandise.”

But what fans will get a kick out of is that the site represents not just the televised and theatrical aspects of the saga, but print and extended licensing as well, along with drawing books, comics and magazines into the fray.

The site had remained little attended to over recent years after CBS Interactive dumped the existing staff there following the Viacom split. After that, CBS Interactive was looking for outside companies to run it the site, at one point even offering Airlock Alpha’s Michael Hinman a chance to become editor-in-chief of the news side (which he ultimately declined).

When marketing begins on the sequel to J.J. Abrams’ “Star Trek,” Paramount likely will launch a separate movie site, but it is possible there could be some tie-ins between the two.

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