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‘Fringe’ Finishes Behind ‘V,’ ‘FlashForward’

But fans of the ABC show shouldn’t get too optimistic


Maybe the Fox marketing department needs to learn a little about how not to spoil an episode in the preview?

“Fringe” took a bit of a dip in the ratings Thursday, finishing behind two struggling ABC shows, hitting its lowest mark since returning at the beginning of April. The Fox drama earned a 3.6 rating/6 share, according to Fast National ratings from The Nielsen Co., down 12 percent from its previous week, and dropping its season average in the Thursday timeslot from a 4.0 household rating to a 3.9.

That moved “Fringe” to fourth among network genre shows, ahead of only The CW programs of “Vampire Diaries” and “Supernatural.” Both chalked up slightly better ratings than the previous week to finish closer to their season averages. “Vampire Diaries” is now averaging a 2.3/4 this season — the best on that network so far this season — while “Supernatural” is toying with a 1.6/3.

All of ABC’s programs got a small boost this week. “Lost” improved nearly 4 percent to a 5.8/9. “V” earned a second place finish with a 3.9/7, up slightly from the week before. And “FlashForward” got a 3.7/6 on Thursday, up nearly 9 percent from the previous week.

But “V” and “FlashForward” are still merely a shadow of what they once were. “V” ratings are down more than 54 percent from its series premiere, and eroded nearly 33 percent of its “Lost” lead-in audience. “FlashForward” is 52 percent off its premiere, and was bested by its “Private Practice” lead-out by 38 percent.

“FlashForward” did finish ahead of “Community” and “30 Rock” on NBC, while “V” finished behind a rerun of “The Good Wife” and a new episode of the recently renewed “Parenthood” on NBC.

Top Network Genre Shows — [Audience Loyalty Index rating]
1. (1) Lost (ABC) — 5.8/9 — [85.5]
2. (3) V (ABC) — 3.9/7 — [88.9]
3. (4) FlashForward (ABC) — 3.7/6 — [64.9]
4. (2) Fringe (Fox) — 3.6/6 — [75.0]
5. (5) Vampire Diaries (CW) — 2.0/3 — [74.2]
6. (6) Supernatural (CW) — 1.6/3 — [81.0]

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

Data collected from The Nielsen Co., as distributed by Zap2it. BlipNetwork tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.

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