The audiences might not be coming out en masse, but at least they’re not running away.
And that’s a good thing for “Caprica” as it fights for a second season of life heading into its mid-season finale.
The March 5 episode of “Caprica” on Syfy pulled in 1.78 million viewers, the biggest audience since Jan. 29, and a 1.4 household rating, the highest since the series premiere.
That episode averaged a little more than 1 million viewers among adult 18 to 49 — a 13-percent increase from the week before — and more than 1.2 million adults 25 to 54, up 15 percent from the previous episode. Both are key audience demographics that advertisers like to target, especially on a cable channel like Syfy.
Fridays remain a tough night for many viewers to watch live, but many are jumping to their DVRs to make sure they are caught up on what’s happening between the Adamas and the Graystones. More than 625,000 people tuned in to watch the show within a week from its original airing, including 476,000 adults 25 to 54 and 436,000 adults 18 to 49.
Syfy hasn’t been releasing audience numbers for “Caprica” very often, but for numbers that have been released, the show is slowly inching up. However, it still pales in comparison to the numbers that “Stargate: Universe” was picking up on Friday nights, as well as “Sanctuary.”
No show has come even close to the numbers brought in by “Warehouse 13,” which remains Syfy’s highest-rated program.
But the continual inching toward 2 million viewers is key for “Caprica’s” survival. Although Syfy has told Airlock Alpha it is dedicated to the “Battlestar Galactica” spinoff, it still will need solid ratings to justify “Caprica’s” continued existence on the cable channel, especially in tougher economic times.
It’s not clear how big the audience has to be to earn a greenlight for renewal, but some estimates have it at just under 2 million viewers, according to sources at Syfy.
“Caprica” airs its mid-season finale March 26 at 9 p.m. ET on Syfy.