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FX Buys Rights To Air ‘Avatar’

Expected to show the blockbuster in 2012

Expected to show the blockbuster in 2012

Assuming that the world does not, in fact, end come 2012, FX has made a fairly lucrative business deal.

The network, owned by the same company that financed the film in the first place, has acquired the basic cable rights to a little movie by James Cameron called “Avatar.”

Some may know “Avatar” better as the second highest grossing film of all time (right behind another James Cameron’s flick, “Titanic”) with $1.16 billion in box office, and still climbing. That surpasses “Lord of the Rings: The Return of the King” with $1.12 billion.

FX committed somewhere around the $30 million mark for the rights to the film, Variety reports.

Despite “Avatar” being distributed by Twentieth Century Fox, FX was not given any preferential treatment or discounts on the deal, according to the studio and network. That’s a key statement for both to make since lawsuits have erupted in the past over compensation from such television broadcast purchases, claiming rights sold within a company could’ve made more if sold outside a company.

FX has actually been racking up the blockbusters, having already acquired the rights to “Transformers: Revenge of the Fallen” as well as the Twilight film series for the summer and fall, respectively.

Still, as part of the deal, “Avatar” will show up on HBO — which has the pay cable rights for the film — before it even airs on FX.

And for those of you who are curious — “Avatar” on the small screen currently means 2D viewing pleasure, but there is still the chance of 3D, provided the right technology is available by then.

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Could they be a Rut-ro! Shaggy
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