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‘FlashForward’ Takes Small Beating, But Still Leads Demo

PLUS: ‘Vampire Diaries’ no longer CW’s top-rated show


The biggest question mark that appears with shows is not one about how it will do in its premiere, but how it will do after its premiere.

ABC’s new series “FlashForward” found that out this week, and although it lost an entire ratings point from its premiere, it’s still not doing half-bad.

“FlashForward” earned a 6.7 rating/11 share, according to Fast National ratings from The Nielsen Co., down a respectable 13 percent from its highly publicized premiere.

The David S. Goyer series where federal agents try to investigate a two-minute vision of the future, just couldn’t compete with reality. Well, reality television that is. “Survivor: Samoa” earned a 7.1/12 to continue its surge, and chalking up its best numbers of the season so far.

Both, however, split the lead in the key advertising demographic of adults 18 to 49, according to Zap2it, which ABC can chalk up as a win.

Unfortunately, “FlashForward” was ABC’s lowest-rated program of the night, but then again, we are comparing it to “Grey’s Anatomy,” which earned a 9.8/15, and its spinoff “Private Practice” which lost more than 22 percent of its lead-in audience.

“Fringe” continues to struggle in its Thursday timeslot despite a slight audience growth to a 3.7/6. That is still a full ratings point off its weak 4.7/8 premiere on Sept. 17.

Although “Smallville” has yet to air this week, it looks like “FlashForward” will lead genre program again, with “Fringe” finishing in second and four ratings points behind.

“Vampire Diaries” on The CW slipped 8 percent to a 2.2/4 while “Supernatural” slipped to a 1.6/3.

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that includes both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

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