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‘Split’ Keeps Box Office Crown For Third Week

Paramount Pictures made a valiant effort with ‘Rings,’ but it just wasn’t enough to topple M. Night Shyamalan.

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The last time M. Night Shyamalan had a film sitting at the top of the box office for three weeks in a row, it was still the 20th century.

That long streak is finally over as Split is poised to top the box office for the third week in a row, knocking down a worthy challenge from Paramount Pictures’ re-entry into the horror genre Rings, with an estimated $14.6 million.

In 17 days, the James McAvoy film has grossed just under $100 million domestically, and about $124 million globally. Yet nothing seems strong enough to unseat it.

Rings continues the long-standing horror franchise that began in 2002 with The Ring. Its $13 million opening isn’t too far off of the $15 million the original film pulled in for Halloween that year. That is until you adjust for inflation, and then the difference grows from $2 million to $7.5 million.

Rings had a solid Friday night, according to The Numbers, but couldn’t maintain that momentum through the rest of the weekend.

STX Entertainment didn’t do too hot with The Space Between Us, either, which managed just $3.8 million from early estimates. Starring Asa Butterfield and Gary Oldman, the science-fiction romance has a long way to go to make up its $30 million budget.

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