It took a while to convince him to pull the trigger, but once he did, Les Moonves said he was sold.
The CBS chairman touted his company’s CBS All Access streaming service, saying it and other “over-the-top” services are the future. And the new Star Trek series launching in January will pave the way for Moonves’ app.
“You will want to pay $5.99 to get Star Trek, and that will get the ball rolling,” Moonves told a crowd at the Cannes Lions festival in France, according to the New York Post. “We want to offer you something you can’t get anywhere else. What better way to do it than with the crown jewels?”
Moonves calls himself an “old network guy,” saying it took a year for him to conclude offering a service like CBS All Access was the way to go. In fact, CBS packaged both its network offerings and All Access shows into a single upfront advertising sales, where the networks pre-sell slots for fall and spring programs. Although Moonves did not provide numbers, he did call this year’s upfront season “particularly strong.”